Tremor Video Teams Up with 3MS to Amplify the Understanding of Video Viewability Issues

Tremor Video, Inc. (NYSE: TRMR), an advertising technology company elevating brand
performance across all screens for the world’s leading brands and publishers, today announced
it will run a pro-bono campaign comprised of 4 million impressions to drive the industry
forward in its understanding of the viewable impression for video, and to support the “3MS
Creative Contest” in partnership with Making Measurement Make Sense (3MS), a crossecosystem initiative founded by the American Association of Advertising Agencies (4A’s), the
Association of National Advertisers (ANA), and the Interactive Advertising Bureau (IAB)

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Tremor Video Partners With DoubleVerify to Further Eliminate Fraud From its Network

Tremor Video, Inc. (NYSE:TRMR), an advertising technology company elevating brand
performance across all screens for the world’s leading brands and publishers, today
announced that it has formed a partnership with DoubleVerify, a proven market innovator
with the technology and insights to ensure brand performance and effectiveness for the
world’s largest advertisers online.

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Tremor Video Adds Social Targeting Through an Exclusive Partnership with Affinity Answers

New York, July 9, 2014 – Tremor Video, Inc. (NYSE: TRMR), an advertising
technology company elevating brand performance across all screens for the world’s
leading brands and publishers, today announced a new, exclusive partnership enabling
clients to leverage social data of 200 million consumers to more effectively target
specific consumer audiences with video ads. Through an exclusive partnership with
Affinity Answers, a social-media affinities tracking firm, Tremor Video can leverage
social intelligence from the largest panel of consumer data in the world to target
consumers who have a higher propensity to like a brand based on affinities.

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