ShopBack raises USD45M to power smarter purchase decisions for Asia Pacific consumers

Singapore, 10 April 2019 – ShopBack , the one-stop rewards and discovery platform, has secured US$45M in its latest funding round. New investors include co-leads EV Growth and Rakuten Capital, as well as EDBI, a government-linked strategic investor, along with other existing investors. Amit Patel, CEO Ebates, Inc., a Rakuten company, and Willson Cuaca, Managing Partner of EV Growth, will join ShopBack’s Board of Directors. The new capital injection brings the company’s total funding to US$83M.


Apart from rewarding users with cashback for making online purchases, ShopBack has created many features to improve users’ buying experiences. Its latest product, ShopBack GO, helps users discover and decide where to eat while saving them time and money. Launched in partnership with Visa and Mastercard, ShopBack GO enables users to dine out and get paid. The product will also empower F&B operators to make better business decisions with data insight provided by ShopBack.


In 2018, ShopBack saw 250% year-on-year growth in orders and sales. The company powered over 2.5M monthly transactions for more than 7M users in 7 Asia Pacific countries, and delivered close to US$1B sales for over 2,000 merchant partners in both the online and offline spaces.


In the same year, ShopBack entered Australia, its first market outside Asia. It also opened research and development hubs in Vietnam and Taiwan, driving a threefold increase in its Engineering, Data, and Product Management talent pool.


ShopBack’s new round of funding will be deployed into simplifying shopping experiences, expanding data capabilities to fuel personalisation and business insights, as well as accelerating growth in key markets. The company remains focused on building rewards and discovery features to enhance both online and offline shopping experiences for consumers across the Asia Pacific.


Contributing to the growth of US$240B Southeast Asia’s internet economy


As the dominant rewards and discovery platform in Asia Pacific’s digital landscape, ShopBack’s foray into the offline space will open new growth opportunities for the company.


ShopBack now powers purchase decisions across multiple lifestyle categories in the online space – including e-commerce, online travel, ride hailing, and food delivery – with its growing presence in the offline space, the company is well-positioned to deliver smart shopping solutions tailored to consumers’ evolving purchase habits. Not only in the online space, but also in the offline space.


The comprehensive view of users’ digital wallet spend across multiple markets, platforms, and categories enables ShopBack to deliver personalised shopping experiences for its users, as well as targeted and cost-effective marketing solutions for its merchant partners.


Fast expanding against the backdrop of the thriving Southeast Asia’s internet economy, with ecommerce growing at more than 30% each year, ShopBack is on track to becoming the top one-stop rewards and discovery platform in Asia Pacific.

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