The telecommunications industry is undergoing significant transformation, driven by rapid technological advancements such as generative artificial intelligence, expansion of 5G, heightened competition and increasing consumer demand for novel digital experiences. As traditional telcos navigate these changes, there is mounting pressure to expand beyond their conventional offerings and footprints. In response, these telcos are exploring and implementing various strategies such as network expansion, reimagining cost structures, and investing in new technologies; each is striving to find its own formula for success in this complex landscape, balancing innovation with the need to maintain profitability and operational efficiency.